Buzz / 08 15, 2017

Alvarez Plumbing & AC Unveils New Truck Designs as Part of Brand Refresh

Haneke Design reignites the Plumbing & Air Conditioning company’s truck fleet as part of their brand refresh & marketing strategy.

Alvarez Plumbing & Air Conditioning may be a family-owned and operated company for more than 40 years, but their all-new truck wraps are looking better than ever. The Haneke Design team embarked on a project to update the look & feel of Alvarez Plumbing & AC. This revamp includes an all-new website, logo re-design and brand refresh, everything— from their technician’s uniforms to their service trucks.

The service area of Alvarez spans far and wide, so the new trucks can be seen from the busy intersections of Downtown all the way to the sleepy streets of Sun City Center.

In total, Alvarez has 70 trucks, and as of this month, you can spot 10 newly wrapped trucks around town.

The new truck wraps reflect the updated branding with simple and clean graphics. “The new truck wraps help portray Alvarez in a more modern light,” said Daniel Herman, Senior Designer at Haneke Design. “They help portray the company as an industry leader and clearly highlight the company’s service offerings.”

The new truck fleet was something that the Alvarez team has been looking forward to the most about the rebrand. For service industries, trucks serve the important role of a mobile billboard. Having the most up-to-date and aesthetically pleasing trucks is an important factor in the plumbing and air conditioning industry.

With the overhaul of all digital and physical brand assets, the Alvarez Plumbing & Air Conditioning Team is thrilled with their new look and what it could mean for their business.

Stay tuned for the next exciting releases of the Alvarez Brand Refresh!