| 07.2010 |
Haneke Design Creates Elegant, User-Friendly Online Experience for Leading Home Care Provider Easy Living, Inc.'s new Web site showcases the private duty home health care company's full range of services and expertise
Choosing a caregiver for an aging parent or relative can be one of the most emotionally difficult decisions families face today. Easy Living, Inc., a fully licensed, private duty home health care company, understands exactly what kinds of information families, doctors, and advisors need to make the best decisions for care of an elder. But the company needed a design firm to upgrade its online presence and make that information more accessible and visually appealing for people researching care providers online. To accomplish this goal, Easy Living hired Haneke Design. Today, the leading graphic, interactive and user experience design firm is proud to announce the launch of Easy Living's new Web site, www.easylivingfl.com.
"From the kickoff of this project to the launch, working with the Easy Living team has been a great experience," said Jody Haneke, president of Haneke Design. "They have extraordinary expertise, genuine compassion for their clients, and deep respect for the caregivers they hire and train. They provide a quality of care that is unmatched in this industry. Our mission was to convey these attributes to Web site visitors, tailor messages to the various audiences that would seek information there, and provide vehicles for active engagement between the public and the Easy Living team. We're extremely proud of this project – it's a perfect marriage of elegant design and functionality."
The new Web site is fully optimized for search engines and features a blog, streaming content capabilities and links to online resources. The site was built on the wordpress framework for easy content administration and a client bill pay feature was also integrated. Sections featuring company information, services, solutions, resources, and careers have been completely updated. Links to Easy Living's social media vehicles such as twitter, Facebook, and Linked In have been created and rebranded with the new Web site's look and feel.
EasyLiving, Inc. is a fully licensed, private duty home health care company serving individuals and families in Pinellas County. Highly trained, extensively screened, and courteous Personal Care Assistants provide clients with the non-medical support they need to have more active, healthy, and meaningful lives and remain comfortably in their own homes.
About Haneke Design
Haneke Design is a multidisciplinary design firm focused on delivering graphic and interactive solutions that produce positive business results. They have a "business-first" approach to design that allows for the delivery of visually compelling work that positively affects clients' bottom line. In addition to traditional graphic design, Haneke Design provides user interface design solutions for all platforms including web applications, websites, kiosks and mobile devices.
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