Energy and Utility Advisory Group Structure™ Transforms Online Image with New Web Site and Expert Directory
Haneke Design upgrades Structure’s Web presence to complement the advisory group’s status in the industry
Haneke Design, a leading graphic, interactive and user experience design firm with offices in Tampa and Denver, today announced the launch of a brand new Web site and blog created for Structure, a leader in business advisory and consulting services to the energy and utilities industries. The new Web site can be found online at www.thestructuregroup.com.
“We chose Haneke Design because we were impressed with the caliber of work they have produced for clients such as Target, Aquafina, and HP,” said Phyllis Goodson, director of marketing for Structure. “The Web site they created for Structure now truly reflects our image and is highlighted in our online presence, resulting in an immediate jump in traffic, well-qualified leads, and excellent candidates. The other new features they created, such as Ask an Expert and our blog, are generating interest and traffic beyond our expectations.”
To bring Structure’s vision to life, the Haneke Design team designed the Web site navigation to showcase the depth and breadth of Structure’s four key areas of expertise. The site also integrates perfectly with Salesforce.com and Hubspot so that Structure can easily track leads and other activities through the site.
The Ask an Expert subject matter expert directory features a link to a pop up Web form that allows visitors to submit inquiries directly to each expert, and also share site content directly with social media vehicles such as Facebook and twitter.
Structure is a global consulting firm focused exclusively on the energy and utility industry, providing services and technology solutions. Structure focuses in providing a spectrum of services across business advisory, program management, solution delivery and implementation, and performance improvements and was recognized as the Advisory Firm of the Year 2010 by Energy Risk Magazine. Structure relies on deep industry expertise and proven methodologies to deliver projects across Energy Trading & Risk Management, Smart Grid/Distribution Operations/Distribution Automation, SCADA & Energy Management Systems, and Competitive Energy Market Solutions. For more information, visit www.thestructuregroup.com.