Haneke Design Implements TXT 2 Screen Solution for AT&T
American Idol tour audiences' text messages to appear in real time on jumbo venue screens across the country
The Haneke Design solution enabled audience members attending the American Idol Tour to send text messages to a short code. These messages were then projected onto a large screen inside the venue on either side of the stage.
These messages are moderated, using a web-based application and chosen by a administrator to be displayed on large screens for everyone in attendance to view. By implementing this strategy, AT&T was able to increase subscribers to its mobile, opt-in, database.
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.