The Haneke Design solution enabled audience members attending the American Idol Tour to send text messages to a short code. These messages were then projected onto a large screen inside the venue on either side of the stage.

These messages are moderated, using a web-based application and chosen by a administrator to be displayed on large screens for everyone in attendance to view. By implementing this strategy, AT&T was able to increase subscribers to its mobile, opt-in, database.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.