Haneke Design

Haneke Design, a leading graphic, interactive and user experience design firm, today announced the launch of Hatch Lighting’s completely redesigned web site, www.hatchlighting.com. Hatch Lighting, the leading designer and manufacturer of premium power lighting products for the lighting industry since 1985, offers a full line of powers supplies including HID Ballasts, Low Voltage Electronic Transformers, LED Drivers, and Fluorescent Ballasts.

“The Haneke Design team made it possible for us to give our clients instant access to our entire catalog of products online, using a thoughtfully designed search process that’s really intuitive and user friendly,” said Garrett Hatch, marketing manager of Hatch Lighting. “The new web site is an elegant showcase for our firm’s products and capabilities as well as our customer installations. Haneke Design exceeded expectations on both our branding and design goals and the technical aspects of the project.”

The new web site integrates with Hatch Lighting’s enterprise resource planning system, offers an online catalog searchable by technical criteria within specific categories, and delivers lightning fast search results. Before they built the site, Haneke Design’s user experience team devoted extensive attention to understanding how Hatch Lighting’s customers would be able to get what they needed online quickly so that visiting the site and doing business there would be as useful and convenient as possible.

“Working with the Hatch Lighting team was a great experience for us,” said Jody Haneke, president of Haneke Design. “Their deep understanding of their customers’ needs and collaborative engagement during the design phase were key ingredients in the success of the project.”

Haneke Design offers clients a range of capabilities that include graphic, user experience, interactive, and mobile web design. The design team is complemented by a group of technical integration specialists whose expertise includes back end integration of enterprise resource planning, customer relationship management, e-commerce, and other systems essential for businesses operating online today.

About Haneke Design
Haneke Design is a multidisciplinary design firm focused on delivering graphic and interactive solutions that produce positive business results. Our "business-first" approach to design allows for the delivery of visually compelling work that positively affects our clients' bottom line. In addition to traditional graphic design, Haneke Design provides user interface design solutions for all platforms including web applications, websites, kiosks and mobile devices.