ESRB

Mobile Web Solution

Background: The Entertainment Software Rating Board (ESRB), a non-profit regulatory board that independently assigns ratings for the interactive entertainment industry, sought a mobile solution for consumers who wanted more in-depth rating information than what was available on product packaging.

Solution: Haneke Design created a consumer-focused game rating mobile website based on the ESRB's existing database. Functionality was scaled to provide the most meaningful content and ease of use at the point of sale, while retaining the look and feel of the organization’s existing brand. The new site enables users to access the ESRB's database via their mobile device and review substantive rating information, allowing them to make a more informed purchase.

Technical: A device detection protocol was implemented which allowed for content to be adapted to a form best suited for the specific requesting device/browser. Design requirements for the project include xhtml/css best practices: accessible content, simple yet effective and aesthetic design, minimal file sizes, and compatibility with top selling mobile devices.