Target - Speed Racer Sweepstakes

Mobile Web Site

Background: Target stores launched a sweepstakes centered on the new "Speed Racer" movie. The program ran both in digital and traditional media outlets including Target's in-store "Channel Red" television spots, 2M printed lanyards distributed at Indy competitions, and a digital marketing blitz. The campaign included an SMS sweepstakes to win a trip to Japan to attend the 2009 Indy Japan 300 Race, as well as other Target alerts. To enter, fans use their mobile phones to send text messages to Target, containing a special keyword.

Solution: Haneke Design was engaged to design and build a website specifically for mobile devices. After the contestants text the keyword to Target, they will be given a special web link to access the site on their handheld device.

Technical: Design requirements for the project include xhtml/css best practices: accessible content, simple yet effective and aesthetic design, minimal file sizes, and to be compatible with top selling mobile devices.