Geac/AMSI - Customer Communication Piece
MAXIM Automotive - Direct Mail Campaign
Objective: Maxim Automotive is a nationally recognized professional F&I Consulting and Income Development company. As a consultant to some of the largest dealers in the country, Maxim Automotive helps dealers recognize and resolve problem areas as well as optimize the income potential of the F&I department using software data-collection tools and management metrics. Maxim needed help developing direct mail that would quickly grab attention and educate the viewer.
Solution: After a thorough analysis we identified several "pain points" for the target audience that were handled and improved upon by the solutions Maxim Automotive provides. We then wrote compelling headlines for each point. |
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AES Presents - Promotional Posters
Objective: Design promotional posters that would draw crowds to music venues. The artwork and imagery had to stand out from the wall they would be hung on outside the venue along side other posters as well as in stores along side other highly visual material.
Solution: These posters were designed using extreme contrast between visual elements and big bold shapes to draw viewers in even from a great distance. Each poster also represents the mood and fealing of the represented music. |
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