Haneke Design

Background: The Entertainment Software Rating Board (ESRB), a non-profit regulatory board that independently assigns ratings for the interactive entertainment industry, sought a mobile solution for consumers who wanted more in-depth rating information than what was available on product packaging.

Solution: Haneke Design created a consumer-focused game rating mobile website based on the ESRB's existing database. Functionality was scaled to provide the most meaningful content and ease of use at the point of sale, while retaining the look and feel of the organization’s existing brand. The new site enables users to access the ESRB's database via their mobile device and review substantive rating information, allowing them to make a more informed purchase.

Technical: A device detection protocol was implemented which allowed for content to be adapted to a form best suited for the specific requesting device/browser. Design requirements for the project include xhtml/css best practices: accessible content, simple yet effective and aesthetic design, minimal file sizes, and compatibility with top selling mobile devices.

Background: Target stores launched a sweepstakes centered on the new "Speed Racer" movie. The program ran both in digital and traditional media outlets including Target's in-store "Channel Red" television spots, 2M printed lanyards distributed at Indy competitions, and a digital marketing blitz. The campaign included an SMS sweepstakes to win a trip to Japan to attend the 2009 Indy Japan 300 Race, as well as other Target alerts. To enter, fans use their mobile phones to send text messages to Target, containing a special keyword.

Solution: Haneke Design was engaged to design and build a website specifically for mobile devices. After the contestants text the keyword to Target, they will be given a special web link to access the site on their handheld device.

Technical: Design requirements for the project include xhtml/css best practices: accessible content, simple yet effective and aesthetic design, minimal file sizes, and to be compatible with top selling mobile devices.

Background: Target stores launched an exclusive mobile-based marketing campaign surrounding the release of Christina Aguilera’s new album "Keeps Gettin' Better." Haneke Design was engaged to create the supporting mobile experience.

Solution: In the campaign, users are prompted to send a text message with a specific keyword to Target and in return receive a free ringtone from Aguilera’s latest album. The reply message provides a link to the mobile website, where the user can download and install the ringtone as well as browse additional information about the new release. The mobile website, created by the Haneke team, was designed for fast response and intuitive usage, and maintained the trusted Target branding.

Technical: A device detection protocol was implemented which allowed for content to be adapted to a form best suited for the specific requesting device/browser. Design requirements for the project include xhtml/css best practices: accessible content, simple yet effective and aesthetic design, minimal file sizes, and compatibility with top selling mobile devices.

Background: AT&T Wireless is the largest wireless company in the United States, with more than 72.9 million subscribers and the nation's fastest 3G network. Mad Mobile is a mobile technology firm specializing in delivering mobile applications to cellular providers across the globe.

Solution: Mad Mobile enlisted Haneke Design to create an engaging user experience that would allow people to merge their own photos with fun frames. With the application, Mobile Framerz, a user simply sends a photo to a specific short code and then receives their image back in a fun frame. The user can then scale and position their photo within the frame. A version was also created that allows users to access the functionality from their desktop PC browser and send final images by email or by MMS to other mobile phones. This is a service provided to AT&T customers via AT&T's Mobile Storefront from all handsets as well as from AT&T's media mall online via the web.

Technical: In addition to designing the standard web experience, Haneke Design designed a mobile website that would allow the user to scale and position photos within a novelty frame. This required a streamlined design that would work consistently across various different handsets. Try it! Send a image from your mobile phone via TXT to short code 5454.