Branded Mobile Apps

An organization’s website is still the most important aspect of a marketing/branding strategy, simply due to its ability to act as a centralized repository for content that is easily accessed. But with the advent and explosion of mobile apps, leveraging mobile technology for marketing purposes has now become a very valuable channel in regards to customer engagement/retention and building brand equity.

The most successful branded app experiences go beyond novelty and actually create something that is more integrated into the user’s daily life. Creating utility drives user adoption and repetition for the app, which may likely be indirectly related to the core product the brand primarily supports. The brand almost can detach itself from the actual product or service and be perceived more as the ‘publisher’ of a new solution that has value in and of itself.

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