“We need to be mobile” has fallen in line with other business tech ethos of the past. It started as “We need to be online” and “We need to be on social media,” just another snap reaction based on competitive activity and media hype.
A mobile presence has quickly escalated from a nice-to-have to a must-have. We understand that strategic positioning can be the future business success…and failure. The key to a successful mobile strategy is to approach it with the same vigor as you would your entire business plan. Users are getting more and more mobile each day, and there are no signs of it stopping.
Whether you’re a business focused on the consumer or B2B, if mobile isn’t part of your future strategy, then you’re making a big mistake.