| 11.2008 |
Haneke Design creates exclusive Christina Aguilera campaign for Target
Haneke Design, in partnership with mobile media company Buongiorno, has created a mobile-based publicity campaign surrounding the release of Christina Aguilera's newest recording in an exclusive deal with Target.
The campaign is message-based; users are prompted to send a text message with a specific keyword to Target and in return receive a free ringtone from "Keeps Gettin' Better," Aguilera's latest album. The reply message provides a link to the mobile website, where the user can download and install the ringtone as well as browse additional information about the new release.
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