, Author at Haneke Design

Digital Experiences that amaze and delight

Eric Burkhard Haneke Design

Eric Burkhard, Director of Account Services at Haneke Design

In a short period of time backed by a truckload of experience, Eric Burkhard has proven his capabilities to Haneke Design and clients, landing him a promotion to Director of Account Services. His extensive knowledge in product management and business strategy makes him the perfect candidate for this position. His background includes InsureTech start-up experience with a specialization in enterprise SaaS applications for the P&C insurance industry, as well as product and software development life cycle management. 

His skills and background translate well into the account services sector of Haneke Design, as he is responsible for providing strategic input and guiding project managers to achieving innovative technical solutions that meet clients’ business goals. Monitoring budget, scheduling and delivering all projects on time are also part of Burkhard’s tasks as Director of Account Services. Eric’s experience in creating and managing product roadmaps aligns well with his new role since another major responsibility of his is to assist clients in managing long term product roadmaps that fit well with their business strategy. The Director of Account Services position at Haneke Design is a management position requiring heavy involvement in the sales process of creating and enhancing the user experience.

“Eric is an incredible asset to Haneke Design, and I am more than confident that he will perform above expectations in his new role as the Director of Account Services,” said Jody Haneke, President and CEO of Haneke Design. “He has been key in maintaining lasting relationships with our clients. He has a long and comprehensive foundation of experience in his career, but it doesn’t even do him justice.” 

Originally from Randolph, New Jersey, Eric graduated from Susquehanna University with a degree in mass communications. His focus was in broadcasting and journalism with a minor in psychology. Outside the office, Eric is a science-fiction loving dog owner of two German Shepherds. He is especially a fan of Lord of the Rings and Star Wars. He loves getting out in the warm Tampa Bay weather as he enjoys taking his furry companions to the beach and paddleboarding in his free time. 

Apple, one of the world’s largest Tech Giants, has managed to do it again. They continue to leave us all in awe with their reputation for revolutionary technology, and this time it’s in the realm of true wireless headphones. The new Airpods Pro were just released on October 30th, 2019 and the new features offered in this small pair of Bluetooth earphones definitely live up to the name “Pro”.

Airpods Pro Features: Internal & External

New elements, and even a slightly new look, characterize these earbuds, making the Airpods Pro the market’s new craze. To Airpods owners, this updated version of the famous wireless headphones looks a little bit different, as they have become more “short and stout”. But don’t fret, this change along with the Airpods Pro’s use of silicone tips, coming in three different sizes, allows for a more comfortable earbud that fits perfectly in your ear.

On top of enhanced comfort and an updated design, the secure fit of the new wireless Apple headphones reinforces the sound seal needed for optimal active noise cancellation (ANC), the key new component incorporated into the Airpods Pro; this feature puts them above their predecessor, the Airpods. Apple’s smart technology detects external noise and cancels it out before users can even hear it, allowing for an immersive experience of sound, without interruption from the outside world. Being completely detached from the sounds around you can be of concern for many so Apple has countered this with a “Transparency mode” option allowing for external sounds to filter through while still listening to music, making it safer to listen while on the go.

Because of the new ANC and transparency features, a force sensor has been incorporated into the arms of the earbuds and with just a squeeze, you can easily switch between the two modes. If this wasn’t enough for a heightened sound quality experience, Apple has also introduced “Adaptive EQ”, which uses an internal mic to detect how your ear canal affects the music and then adapts it to something as close as possible to the original sounds.

Airpods vs. Airpods Pro: List of Tech Specs

Airpods Pro

Dimensions: 1.22 x 0.86

Weight (ounces): 0.19

Battery life: 4.5 hours (with ANC on) 5 hours (with ANC off)


Dual beamforming microphones

Inward-facing microphone

Dual optical sensors

Motion-detecting accelerometers

Speech detecting accelerometer

Force Sensor

Sweat & water resistant: Yes (IPX4)

Key Audio Technology

Active noise cancellation (ANC)

Transparency mode

Adaptive EQ

Vent system for pressure equalization


Dimensions: 1.59 x 0.65

Weight (ounces): 0.14

Battery life: 5 hours


Dual beamforming microphones

Dual optical sensors

Motion-detecting accelerometer

Speech-detecting accelerometer

Sweat & water resistant: No

Key audio technology: N/A


The Answer:

With all of the new components that make up the Airpods Pro, it seems like Apple has thought of everything to make these true wireless headphones a hit! A comfier fit, a better design and unique advanced features all make for enhanced sound quality when using these earbuds. Apple continues to live up to their reputation for innovative technology, and we can’t wait to see what they come up with next!

The Gasparilla Invitational, one of the most prestigious Mid/Senior Amateur golf tournaments in the nation will be held at Palma Ceia Golf and Country Club in South Tampa. Top amateurs from around the country come to this tournament to test their skills against local Tampa natives and other regional champions. The Gasparilla Invitational is considered an elite amateur golf event, and its long esteemed history connects it to fun social celebrations in the area, honoring the iconic Tampa pirate background. The distinguished local event partnered with Haneke Design to launch their newly redesigned website, which pays tribute to the extensive and renowned history of Gasparilla.

“Working with Haneke Design for our website redesign was a very collaborative and enjoyable experience! Their expertise and strategy really embodied our goal of incorporating Tampa’s pirate background into the Gasparilla Invitational brand. They achieved this and more,” said Joe Hodge, Director of Golf at Palma Ceia Golf & Country Club.

The new website has been envisioned and designed to be the central hub where players as well as attendees can access information and learn about the event. The Haneke team integrated many key features to bring this vision to life including an in-depth history of the event and venue, course information, schedule details, tournament statistics and an easily accessible application for players.

“I love all of the projects that the Haneke team and I are a part of, but I especially love the projects where we get to integrate a piece of our home, Tampa Bay,” said Jody Haneke, CEO of Haneke Design. “In this case, it was the iconic history of the city that came to life in the development of the redesigned Gasparilla Invitational website. It just makes the design process all the more special.”


CEO of Haneke Design, Jody Haneke, has been invited once again to judge the 24th Annual Webby Awards, the most prestigious international award recognizing greatness on the internet. 

Dating back to the birth of the Web, the Webby Awards, established by the International Academy of Digital Arts and Sciences (IADAS), has helped drive the creative, technical and professional progress of the internet as well as evolving forms of interactive media. Jody Haneke has been a member of the elite IADAS, a global organization composed of industry experts and technology innovators, since 2015 and has been a recurring asset to the Webby Awards judge’s panel since 2014. These prestigious awards honor excellence in the following categories:

The Webby Awards is the internet’s most respected symbol of success and continues to be the leading program honoring website and individual achievement in technology and creativity. Two honors are awarded in every category – The Webby Award, presented by the members of IADAS, and the Webby People’s Voice Award, voted on by the public. Jody Haneke has expressed his gratitude for being chosen, once again, as a judge for the Webby Awards: 

“I am honored to continue serving as a judge for the Webby Awards,” said Haneke, CEO of Haneke Design. “This award attracts the top talent worldwide, and I am so privileged to get to review some of the finest creative work from international agencies and artists. It gives me great insight into how the industry continues to evolve each year, becoming more competitive as the talent develops extraordinarily along with it. I can’t wait to see what the entrants have to offer this year.” 

As Haneke has done in the past, he will be judging the entries submitted for the Webby Awards Mobile Sites, Apps and Voice category, focusing on the following criteria: Content, Structure & Navigation, Visual Design, Functionality and Interactivity.  Voting will be open to the public once the nominees are announced in April 2020 so make sure to visit The Webby Awards and cast your vote! The awards will be presented to the winners at the 24th Annual Webby Awards Show in May 2020.



December 20th, 2019: Final Entry Deadline

March 2020: Executive Judging

April 2020: Webby Award Nominees & Winners Announced

May 2019: The 24th Annual Webby Awards Show

Dr. Gary Clayman of the Clayman Thyroid Center has teamed up with Haneke Design to develop a medical app that will educate patients in the analysis of their thyroid nodules

Thyroid cancer is the most common endocrine cancer and is one of the few cancers that has increased in incidence over recent years. Most patients develop a nodule, or lump, on their thyroid which typically does not cause symptoms, and over 90% of these nodules are not cancerous. However, when thyroid cancer does begin to grow within a thyroid gland, it almost always does so within a nodule. Because of this, it is important that patients are well informed of their diagnoses and are aware of what next steps need to be taken. Dr. Gary Clayman, in partnership with Dr. Jim Norman of the Norman Parathyroid Center, has selected Haneke Design to develop a new mobile app to do just that – educate patients in the analysis of their thyroid nodules.

“It has been a pleasure working with Drs. Clayman and Norman on this new mobile application, which we envision will help patients better understand their specific case and give them the knowledge they need for best care,” said Jody Haneke, CEO of Haneke Design. “This is the fourth app we have created in collaboration with Drs. Clayman and Norman, and we are thrilled to continue seeing the positive impact that these applications have on their patients as well as their business.”

The Clayman Thyroid 3D App uses specific medical data in order to provide a personalized analysis and then recommends what next steps need to be taken. The app requires a thyroid ultrasound or CAT scan in order for the app to work, and the more information the user provides the more accurate the results and recommendations will be. As the test results are added, the app produces a 3D model of what the user’s thyroid looks like and how it is growing over time.

By capturing information such as demographics, thyroid hormone levels, ultrasound findings, needle biopsy results, symptoms, occupational and other exposures, and genetic information from the nodule, the Clayman Thyroid 3D app will provide an assessment that is based on data collected from tens of thousands of thyroid nodule patients. Using this information, patients can make informed decisions regarding their need for further evaluation, monitoring or even surgery.

“Haneke Design’s expertise in building a mobile app of this kind is rare,” said Dr. Clayman. “They achieved extraordinary success in building the complex medical mobile application Calcium Pro with my partner, Jim Norman. In this new thyroid application, we are excited to have produced a product that will help inform and educate patients and transform their lives for the better.”

The Clayman Thyroid 3D app is currently available for download in both the iOS and Android app stores.


About Clayman Thyroid Center

Dr. Gary Clayman is one of the most experienced thyroid surgeons and arguably the most experienced thyroid cancer surgeon in the world. Dr. Clayman left the University of Texas M. D. Anderson Cancer Center in the fall of 2016 to form the Clayman Thyroid Center in Tampa, Florida. The Clayman Thyroid Center was developed through a partnership with the Norman Parathyroid Center – the world’s number one center for parathyroid surgery. By combining these tremendous talents and resources, Dr. Clayman has established the first interdisciplinary institute dedicated solely to the evaluation and surgical management of thyroid diseases and thyroid cancer.

Metropolitan Ministries is a Tampa-based nonprofit organization with the mission of bringing hope to the homeless. They offer many ways to help give back to the community year-round and especially during the holiday season.

The Holiday Tent is run by volunteers and is a great way for YOU to give back to the community. The tasks include directing traffic, sorting donations, and helping visitors shop for supplies.

“The true spirit of the Holiday Tent is that it provides an opportunity to build community. The Holiday Tent is a special place where more than 100,000 people from all walks of life come together and love one another.” – Metropolitan Ministries

Last year, Metropolitan Ministries helped –

This year, over 23,000 families have already registered to receive assistance.

If you are interested in helping families in need this holiday season, there is still time! The tent is still in need of donations, especially gifts for teens.

Some ideas include:

Visit Metropolitan Ministries for more information about where you can drop off donations.


Come see Haneke Design and Florida Funders Keynote at Venture Café, Miami’s largest innovation gathering

Join Haneke Design and Florida Funders as we present a showcase on “The Power of Design: How to Concept, Build & Market Your Business” at Venture Café Miami. Venture Café in Miami brings together the innovation and startup community to enjoy, connect, engage and learn every Thursday evening. Their mission is to enhance and accelerate the growth of innovation in Miami through high-impact programming and events with interactive programs.

Some topics that will be discussed:

  1. Learn about the design techniques that will drive sales to and through your website in this interactive and thought-provoking session.
  2. The Haneke Design team will explore how design can build legitimacy and trust from your prospective customer.
  3. Leveraging the latest technologies, learn how you can craft creative and meaningful inbound marketing tactics to turn website visitors into customers.

This talk is perfect for anyone that is starting a business or has an existing business that wants to accelerate their digital presence. We will share the top digital marketing techniques, and you will feel empowered to go out and make your business better, one step at a time.

Thu, May 3, 2018
7:00 PM – 8:30 PM

Venture Café Miami
1951 NW 7th Avenue
Miami, Florida 33136

If you wish to register, please click the button below.


The Power of Design: How to concept, build, and market your business

Launched during their Innovation Summit, Synapse Web Platform features a robust content publishing platform to connect the emerging business community throughout the state of Florida.

Florida is quickly becoming one of the most sought-after places to start a business. The recent wave seen across the state, and in particular Tampa Bay, is due in part to the big names investing millions of dollars into our infrastructure and our business-friendly environment.

Synapse was founded with the sole purpose of bringing together the professional circles that are the innovators in Florida. Using technology, they are connecting all of the best and brightest in Florida who want to move the state forward.

Synapse called upon Haneke Design to design a completely new web platform concept to facilitate networking and content sharing geared towards a variety of technology professionals across the state.

The Web Platform is a combination of personal profiles, company profiles, events, articles, and innovation challenges focused on bringing together like-minded professionals. One of the key differentiators is the ability to filter content and company profiles that are relevant to users’ custom filter settings.

Developed with ease in mind, users are able to set-up their profile with pre-populated information from LinkedIn or to sign in using their Gmail Account. This platform is free to use for most user types and puts them within one degree of closeness from some of Florida’s biggest business influencers.

Establishing different filter settings was crucial to the project’s success. Once a user signs up, the Synapse platform takes them seamlessly through a series of onboarding screens where they can program their initial preferences, career, location and professional interests. With the knowledge that users’ interests will change and new technologies will emerge over time, content filtering is a primary, easy-to-use interface element.

“Haneke Design put our users first, and they created an effortless approach to a very complex platform,” said Marc Blumenthal, Co-Founder of Synapse.

One of the standout features is the ability for the user to create a Journey, where people with a variety of interests can track multiple topics and filter preferences in separate content tabs.

The best part about the app is that it features a curated collection of people, organizations, news, innovation challenges, and innovation showcases, along with other relevant information. And because users can create filters based on location, they can see a shortlist of all the people they should connect within their community and professional circles.

“We began to plan out the design of the web platform by asking: ‘What problem are we solving for the end user?’ With that, we were able to work with the Synapse team and create an app that not only fit the spirit of innovation, but also served a very important purpose of connecting people in a meaningful way online,” said Jody Haneke, CEO and Founder of Haneke Design.

Start your journey and sign up for the Synapse Web App today.


About Synapse
Synapse is a ground-breaking methodology that connects 8 personas within the innovation economy and enables users to make personalized progress in their given needs, while promoting a level of needed and desired community engagement. Synapse aims to be an all-encompassing, interactive, and flexible methodology for building, facilitating, and exposing the entrepreneurial ecosystem of Florida. For more information, visit http://synapsefl.com.


X-Reality, or XR as it is more widely known, is a phenomenon that is currently taking shape across the world. The underlying technology combines Augmented Reality (AR) and Virtual Reality (VR) into a unified and seamless experience that will allow people to interact with the world around them in unprecedented ways.

Just how important is XR and how will it affect you?

XR is currently shaping up to have the power to disrupt every technological medium on the planet over the next 10 years and is predicted to be a $20 billion industry. It will affect the way that you interact with everything.

Don’t believe us? Watch this video of how the retail industry is already figuring out ways to incorporate augmented reality:

Here’s a peek at what I’ve been working towards for the past few months. Introducing Retail AR, from Dent Reality. https://t.co/CpS0w3ZXYX pic.twitter.com/NZFZcjcQX1

— Andrew Hart ᯅ (@AndrewHartAR) April 4, 2018

Essentially, XR allows users to interact with even more content than ever before.

XR in the Tampa Bay Area —
Haneke Design

Our own, Jody Haneke, was recently invited to speak at the Synapse Innovation Summit to talk about XR and how it will affect people from a technical perspective:


Jody has first hand experience with creating innovative marketing campaigns that use elements of augmented reality from projects he worked on at Haneke Design. For example, the One World Observatory Explorer iPad App was first pitched as a pure augmented reality app. However, when the Haneke Design team went to look at the Observation Deck during one of their New York visits, they found themselves in the clouds… literally.

one world explorer app

The user experience in this case dictated that due to the number of days with poor visibility, instead of a pure augmented reality app, the Explorer App would actually benefit more from having a high resolution photo serve as the app’s screen as opposed to a camera view.

A perfect example of utility beyond novelty.

Haneke Design is currently looking into other useful functions to use augmented and virtual reality for our clients and has in-house developers researching the best use cases to bring a client’s dream to reality.

Other examples of AR/VR in the Bay — Marxent

Alongside Jody Haneke, on the XR in the Bay Area panel, was Joe Bardi, a Content Strategist at Marxent, which is another Tampa Bay-based company that utilizes AR and VR as a core part of their business model. His company uses augmented reality daily as a tool for furniture companies. The opportunities for augmented reality are endless in the furniture-marketing realm, as customers are now demanding to know what an item of furniture will look like in their home before they purchase.

Person demonstrating AR app

Marxent uses not only augmented reality, but also is playing around with the concept of “diminished reality.” If augmented reality, in essence, means to add virtual objects to a place, diminished reality actually takes away objects from an environment. This is very important in furniture sales, because often the customer wants to know what their room will look like without something in it. When Ikea launched its augmented reality app to render furniture in people’s homes, the user often found that they had a “couch on top of a couch.” So by first diminishing the appearance of the existing reality, the user is able to get a much clearer understanding of the look of their room.

What’s Next?

Google is already on board with Augmented Reality and has made it a priority to expose AR to the right people, and this includes kids. With Google Expeditions, educators can now bring virtual lessons into the classroom without the need to actually book expensive trips to foreign museums. How’s that for innovation?

With the onset of virtual and augmented reality tools becoming more available to developers like AR Kit, expect the next ten years to have a lot more applications that leverage this technology.

Hatch Lighting, a Tampa-based business, partnered with Haneke Design to create an integrated software tool that simplifies installation of their products. 

Hatch Lighting has provided top-notch power supply products and services for over 30 years. These products range from transformers to fluorescent ballasts, to LED Drivers.

Haneke Design, a professional Tampa-based creative agency, assesses the needs of any organization to see how their businesses can radically be improved through the creative use of technology. They saw an opportunity to incorporate supplemental software that completely simplifies the process of programming Hatch Lighting technology.

The two recently partnered together to find creative solutions for Hatch Lighting’s business offerings and eventually identified two points of contention that could be radically improved.

Haneke Design assisted Hatch Lighting’s customers with two major problems:

One: Hatch Lighting was looking for a way to improve how customers test and program their new LED driver line. Drivers are generally programmed and tested behind the scenes with multiple pieces of equipment to successfully program the unit. Testing and programming drivers can be cumbersome and overcomplicated, and Hatch Lighting needed a simplified solution.

After speaking with the creative directors at Haneke Design, a solution was reached: Drivers could be easily programmed through Android mobile phones using the NFC functionality.

This process allows for an engineer to come in and program a device through their own phone. After working with Haneke Design, there was no longer a need for the engineer to carry around heavy and unnecessary equipment that only got in the way of doing the job.

All the engineer has to do now is install an app on their phone, place the phone on the driver to find it on the app, set the output current, and place the phone on the driver again to program with ease. The rest of the hard work would be carried out with the interaction of the mobile app and the driver via NFC.

Two: Hatch Lightning also wanted to help customers do this on a much greater scale for multiple devices. A Windows application was created to help customers program multiple drivers through a simple and easy to use interface. With the Windows application, an engineer can search for a driver, set the output current, and then program the driver—all from one screen.

“Haneke Design built our website and have a history of working with complex web and mobile apps, so we trusted that they could handle the task at hand. They helped us come up with a technological solution to a very real pain point in our industry, and we could not be more pleased,” said Michael Hatch, CEO and Founder of Hatch Lighting.

About Hatch Lighting

Hatch provides customers with top-notch products and personal service that only an independent manufacturer can provide. Whether you need transformers, HID ballasts, fluorescent ballasts, or LED drivers, Hatch has you covered. Find them at: http://www.hatchlighting.com.