FWCI partnered with Haneke Design to formalize and test a Facebook advertising campaign aimed at generating new leads in a concentrated market. The challenge was to test ads that would appeal to a specific audience of Spanish-speaking insurance agents located in Houston, Texas in order to generate qualified leads and expand their business within the state, while gaining insight into a previously untapped market.
Frank Winston Crum Insurance (FWCI) is an insurance carrier located in Clearwater, Florida. Over the years, they have grown from a single-state insurance carrier to one that is licensed in 37 states for workers’ compensation and continues to expand. FWCI issues Workers’ Compensation and General Liability policies by offering flexible coverage and payment options to meet the varied needs of businesses.