11 11, 2008

Haneke Design creates mobile experience for Christina Aguilera album release

Haneke Design created the mobile experience surrounding the release of Christina Aguilera’s greatest hits album, “Keeps Gettin’ Better”. Users are prompted to send a text message with a specific keyword to Target and in return receive a free ringtone from Aguilera’s new album. The reply message provides a link to the mobile Web site, where users…

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