Jody Haneke, president of Haneke Design, spoke at the Tampa Chamber’s Small Business December Roundtable Luncheon. Haneke shared with business owners how to integrate mobile campaigns into their marketing mix, just in time for the upcoming new year.

Most business owners and small business marketing directors are keenly aware of mobile’s emerging importance, but few have a firm grasp on how to incorporate mobile into their overall marketing mix. In his presentation to Chamber members on December 7, 2010, Jody Haneke and client Maryann Balbo of the St. Petersburg Times/TampaBay.com walked the audience through the essentials of the new mobile marketing mix and discussed cost-effective strategies for engaging local consumers.