Jody Haneke, president of Haneke Design, a leading graphic and interactive communications firm, will speak on the panel, “Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy,” at the 2nd Annual Florida Boomer Lifestyle Conference on April 15 at Ruth Eckerd Hall in Clearwater, Fla. The panel will explore how to get the right mix of social and mobile media to effectively engage boomer customers.

“Right now, brand managers and marketers have a tremendous opportunity to take advantage of the growing popularity of mobile applications and the high demand for smartphones,” said Haneke. “And since Boomers are buying the majority of iPhones and other devices for themselves and their families, integrating mobile advertising and apps, while keeping this demographic in mind, is crucial to your current marketing strategy.”

In this session, Haneke will show how mobile ads and iPhone apps can deliver increased sales and web traffic, generate publicity, offer promotions, raise funds for nonprofits and power grassroots and cause marketing campaigns.

Joining Haneke on this panel is Bernie Borges, author of Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing. He’ll share how to reach and engage boomers online by effectively using social media to build community and trust among the boomer audience to boost the bottom line. Brent Green of Brent Green & Associates will moderate the session.

Produced by Common Language, the 2010 Florida Boomer Lifestyle Conference will explore trends that are shaping how baby boomers are reinventing their lives personally, professionally, physically and spiritually – and what those trends mean for companies marketing to them. For more information, visit www.floridaboomerlifestyle.com.