Google remains the untouchable champion of search engines.
It’s an undisputed fact that Google remains the #1 search engine in the world, with a whopping 86% of search engine users turning to Google for their online searching needs.
So much so that the term “googling” has all but replaced any other words that could be used to describe web searches in common vernacular.
With all of this in mind, it goes without saying that optimizing your website in accordance with Google’s standards has to be top priority for web design and marketing teams.
Luckily for us, the grand champ has gifted us with a number of tools that make that a whole lot easier.
Let’s take a look at 5 of Google’s tools that can help to boost your website traffic.
1. Google My Business
Starting things off, Google My Business is a tool that’s free, user friendly, and super effective.
Google My Business is a great way to generate organic leads from nearby users who are interested in your services, as it will organically display your business to people searching for relevant key terms in your area.
To get the most out of Google My Business, you’ll want to ensure that your business profile is accurate and regularly updated with things like photos and responses to questions and reviews.
You’ll also want to make sure that your business’ target keywords are used in your profile description as well as in audience engagement efforts.
2. Google Search Console
Formerly known as Google Webmaster Tools, Google Search Console is a way for website administrators to analyze the health of their website in the eyes of Google’s page crawlers.
It alerts them to errors on certain pages that may not be displaying on Google’s search engine results page (SERP) and provides info on how to debug those issues.
Google Search Console can also be useful for content marketers in developing their SEO strategy, as it shows the top queries that are bringing your business to the forefront of the SERP.
By understanding what people are searching for when they look for your website as well as which specific pages are performing well, content creators can better understand how to effectively tailor their content marketing strategies for effective search engine optimization.
3. Google AdWords
If you have the budget for paid advertising, Google AdWords is a fantastic tool.
Unlike organic search results, Google AdWords allows you to purchase certain keywords that are relevant to your business and gives them precedence on the SERP.
These are known as a pay-per-click ads: In other words, the amount you end up spending on Google AdWords is correlated to the number of times your ad prompts someone to click on the link to your site.
Using AdWords can be helpful for those who want to see quick results. Building an effective organic search strategy is key for your business’ long-term SERP success, but AdWords are an excellent tool to get a quick sense which keywords are yielding the best results for your business.
4. Google Analytics
Another free and incredibly insightful tool Google offers for website admins is Google Analytics.
This tool houses a conglomeration of data from your site that, though a bit overwhelming at first, can be used to identify some hugely helpful trends in your site’s activity and performance.
For example, using Google Analytics allows you to look at things like acquisition channels, session duration, and bounce rate: Viewing these metrics in relation to one another can shed light on how your visitors are finding your website and where the most quality visitors (i.e.: those with high session duration/low bounce rate) are coming from.
5. Google Alerts
Lastly is Google Alerts, a tool which allows you to set up email alerts when your company’s name is mentioned by others online.
This is a highly effective tool for public relations and reputation management. If your business’ accomplishments have been mentioned by a news outlet, for instance, Google Alerts ensure you are aware of this, allowing you to respond quickly or to re-share to your appropriate social channels.
In conclusion, we can all say a big “thank you” to Google for these tools that allow us to be more effective content marketers and webmasters. Check out these tools for yourself and reach out to us today to discuss how Haneke Design can help you to develop a successful digital marketing strategy!