My Easy Mortgage Launches New Website and Digital Marketing Strategy - Haneke Design

Buzz / 07 06, 2018


Haneke Design has created a new responsive website and digital marketing plan for My Easy Mortgage, connecting homebuyers with personalized home loan solutions

Buying a home requires a lot of time and effort, and it can be a stressful yet rewarding experience. One of the most nerve-racking parts of the process is the financial aspect and getting approved for a mortgage. With hundreds of loan types out there, it can be complicated to find the one that works best for you. My Easy Mortgage wants to make this process as accessible and painless as possible for homebuyers. By partnering with Haneke Design, they formalized a digital marketing strategy and launched a new responsive website which features simple and fun experiences to find and apply for personalized home loans.

“Collaborating with Haneke Design on this project has been an excellent experience since day one,” said Sam Wax, President of My Easy Mortgage. “They sat down with us and took the time to fully understand our needs, as well as the needs of our clients, both now and on an ongoing basis. They have taken great care to deliver a programmatic approach to website and content marketing, and they crafted an optimal user experience for the new site launch. We couldn’t be happier with the results and are excited to work with the Haneke Design team on digital engagement strategies that will continuously connect us with interested homebuyers.”

The new My Easy Mortgage website features custom designed graphics and intuitive features, allowing for a seamless and enjoyable user experience. One of the main components of the site is a loan matcher experience that matches unique situations with customized loan options. The quiz results include information about the suggested loan type, as well as real-life problem and solution scenarios that are solved by My Easy Mortgage.

Other features include a simple online application, a secure document submission portal, and “Get to Know Me” pages for each member of the My Easy Mortgage team. The new responsive website delivers a simple and complete solution to homebuyers – right from their computers or mobile devices.

“It’s been great to make it easy and intuitive for My Easy Mortgage to connect with homebuyers in meaningful ways with the new site launch,” said Jody Haneke, CEO of Haneke Design. “Through the execution of dynamic content marketing strategies across social media and paid digital advertising, we are also helping them appeal to broader audiences. Within a week of launching, My Easy Mortgage has received multiple applications via the new website and it’s immensely gratifying to have such instant positive results.”


About My Easy Mortgage

My Easy Mortgage is a Tampa, Florida-based Equal Housing Opportunity Lender that offers custom loans with fast closings and quality care. For more information, visit their new website below.



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