Buzz / 02 08, 2012
Find and Convert to Use CaptureTab at Social Fresh EAST to “Find and Convert” Show Attendees
CaptureTab, Haneke Design’s iPad survey application that allows companies to better engage prospects, collect valuable contact information and get immediate feedback at trade shows, will make its next appearance at the Social Fresh EAST Conference in Tampa next week. Internet marketing agency Find and Convert, a media sponsor of the event, will be using CaptureTab to entice visitors to complete a short questionnaire on the iPad for an opportunity to win a free one hour digital strategy consultation with agency chief Bernie Borges.
“We’re very excited to have our longtime collaborator Bernie Borges showcase CaptureTab at Social Fresh EAST,” said Jody Haneke, president of Haneke Design, a leading interactive design and development firm specializing in mobile solutions. “CaptureTab was designed to help clients accomplish the four goals for trade show success: driving traffic, attracting attention, securing and providing information, and leaving a memorable impression on prospects. Coupled with the high-value prize Find and Convert is offering booth visitors, we are confident they will achieve increased participation and meaningful engagement with their prospects.”
CaptureTab offers trade show exhibitors an exciting and novel way to showcase their product and service offerings to potential prospects while obtaining leads and other data from them. CaptureTab is customizable, and affords companies the option to incentivize survey participation with things like giveaways, rewards, discounts, and other prizes. In addition, CaptureTab features an integrated QR code scanning feature, where trade show participants can scan a customized QR code given to them before the show, have their contact data automatically entered into the app, and send an alert to the booth owner when their most important clients arrive, all in real-time. And thanks to the iPad’s total portability, company representatives can interact with people anywhere on the trade show floor – in their booth, at a café table, or during a breakout session.
Haneke Design can customize the survey to a company’s desired look and product or service. All of the data is stored and synchronized with Haneke Design’s server, and since CaptureTab is a native application, network connectivity is not required. Users don’t have to worry about spotty Internet connection and can roam the trade show floor, interacting with as many prospects as possible. After the show, the data gathered on the iPad can be exported in various formats.
Haneke Design can customize the survey to a company’s desired look and product or service. All of the data is stored and synchronized with Haneke Design’s server, and since CaptureTab is a native application, network connectivity is not required. Users don’t have to worry about spotty Internet connection and can roam the trade show floor, interacting with as many prospects as possible. After the show, the data gathered on the iPad can be exported in various formats.
Social Fresh is one of the nation’s top social media industry conferences. Social Fresh EAST, at the Doubletree Hilton Tampa Westshore on February 6 and 7, will feature an all-star lineup of speakers from the social verse, including Scott Monty of Ford Motor Company, Jay Baer of Convince and Convert, and Christopher Penn of WhatCounts. The program features a mix of keynote presentations, workshops and breakout sessions, and networking. Additional conference details can be found via twitter at #SocialFresh.