Fitlife Foods’ New Web App Helps Customers Reach Wellness Goals - Haneke Design

Buzz / 08 26, 2016


The app, created by Haneke Design, streamlines coaching, meal planning, and progress tracking.

Since opening its doors in 2011, Fitlife Foods, has helped to transform the bodies and health of people in Florida by providing pre-packaged nutritious, great-tasting and fresh meals for people on the go.  The company also offers a wellness program that allows participating customers to receive one-on-one training sessions with Wellness Coaches, who can also schedule an entire week or month’s meals based on the client’s preferences.

As FitLife grew and customers flocked to take advantage of the wellness program, challenges began popping up in managing the information flow. Coaches were onboarding and keeping track of customers using paper forms, customers were using third party tools to manage their own progress, and no simple, integrated solutions yet existed for online ordering of the scheduled meal plans through the FitLife web site.

Those issues are a thing of the past now that Fitlife Foods’ new responsive My Fitlife web application, developed by Haneke Design, has launched.

With the My Fitlife application, customers are able to:

  • Create their own profile, enter their weight and nutritional data for each day, and track their calories, energy levels, and weight
  • Plan meals for themselves – or have a coach do it for them
  • Chat directly with their coaches through the web application.

Coaches can more easily manage their clients, using the new app to onboard new customers and record their preferences, dislikes, allergies, and goals; send required documentation directly to their clients; manage and track their users’ performance and nutrition and plan their meals.

Fitlife Foods currently operates 13 locations in Florida and offers dozens of prepared breakfast, lunch and dinner meals as well as a line of FitSnacks. The full list of ingredients and calorie count of each item are visible on all Fitlife Foods packages – to help customers plan their total daily calorie consumption. Fitlife’s menu includes favorites such as Chicken Enchiladas, BBQ Beef with Mac n’ Cheese, Miso Salmon, Bayou Shrimp & ‘Grits’ and more.

“It’s been a privilege to be a part of Fitlife Foods’ incredible journey and to play a role in this company’s tremendous success,” said Jody Haneke, president of Haneke Design. “The Fitlife team’s desire for this application reflects the customer-first mentality they live and breathe every day. We are happy to have created something that will help their customers achieve their health and fitness goals.”


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