Simple is good. Pictures are better than a thousand words. And simple visuals that help website visitors grasp what’s great about your product so that you can begin using it and showing your friends how to do so are even better. This approach is what informed the Haneke Design team’s coding and design of the new responsive website they developed for KiteDesk, the Tampa-based software company behind the eponymous bestselling Salesforce® plug-in for intelligent prospecting and social selling.
“KiteDesk is all about making prospecting as fast and effective as possible,” said Jody Haneke, president of Haneke Design, a leading interactive design and development firm focused on delivering user-centered solutions for desktop, mobile and tablet devices. “It made sense to create an experience for website users that would mirror the speed and ease of that experience and reinforce KiteDesk’s promise to clients to help them close business more efficiently than ever before.”
The browser-based platform for Salesforce users improves every step in the sales process by adding a layer of business intelligence, social selling and CRM automation to the tools salespeople already use. Its platform was created based on the principle that salespeople should have all business intelligence and social connections at their fingertips. KiteDesk brings the Salesforce Sales Cloud, Google Apps™ service, Microsoft® Exchange, LinkedIn, Facebook, and SaaS applications into a single browser window. Its 360-degree view of companies and people dramatically reduces time spent on prospecting and CRM administration while improving employee morale.
KiteDesk harnesses an entire company’s network to help salespeople find the best and fastest path into desired prospects. With a few clicks of the mouse, users can see who in the organization is connected to a prospect, gauge the strength of their relationship and request an introduction. This functionality eliminates wasted prospecting time and measurably improves the sales team’s close ratio.
“As a part of the launch of our new Intelligent Prospecting and Social Selling solution, KiteDesk turned to Haneke Design to formulate and implement a compelling website refresh that is clean, simple, and responsive,” said Jack Kennedy, CEO of KiteDesk. “They have a deep understanding of our company, our culture, our product and our vision – and that is reflected in this new website. As a key element in our demand generation and sales process, it will drive new opportunities into our pipeline and give us an excellent platform to deliver thought leadership in our space.”