Healthy Living Promotions, a firm specializing in health, wellness and social responsibility programming for leading brands, and Haneke Design, a leading Tampa-based digital communications agency, recently launched AquafinaCommunityAction.com, a website for the Aquafina water beverage brand. The site profiles organizations throughout the nation and their volunteers who positively impact the environment in local communities.
The launch of this newest website parallels the work produced for PepsiCo over the recent past, including one created for the Quaker’s Rice Snacks brand for its “A Healthier You” campaign.
Healthy Living Promotions, who manages the Aquafina Community Action integrated marketing program for Aquafina, commissioned Haneke Design to develop the program website that linked the celebration of volunteerism to championing “earth-friendly” practices at events around the country. Haneke Design designed and developed the site to showcase all the events Aquafina supports as well as serve as a central point of information for potential volunteers and other community leaders. Future plans to the website call for additional enhancements to extend program coverage into the exploding social networking arena.
Aquafina supports events large and small throughout the country by providing a range of resources to organizers of green community events seeking to sustain their volunteer efforts. These resources include free Aquafina water beverages and bags for proper recycling of the empty water bottles. Community leaders can apply for Aquafina’s support through the website. Visit aquafina-community-action.com.