Tampa, Fla. (February 14, 2011) – Jody Haneke, president of Haneke Design, a leading national interactive design and development firm, has been selected as a presenter at International CTIA Wireless 2011 this March in Orlando. Haneke is one of a handful of international mobile industry thought leaders invited to speak at the conference from nearly 1,000 applicants worldwide.
“I’m honored to be asked to share what we’ve learned implementing successful mobile campaigns for our clients at the wireless industry’s premier event,” said Jody Haneke. “Mobile campaigns and spending are poised to explode over the next several years, and we’re eager to share how brands can engage more people, achieve massive returns on investment, and deliver customized offers and experiences that mobile consumers want most.”
Haneke’s session, “Mobile Limbo – Brand Perspective; What Does the Brand Need to Make the Leap into Mobile?” will explore how mobile advertising has exploded beyond a passing fad and entered media planning budgets for 2011 as a proven medium that delivers both credibility and excitement. Haneke, along with co-presenters Matt Hull from AT&T and Josh Weinrobe from Turner Broadcasting, will show how marketers who have been slow to adopt mobile strategies can tackle the opportunity successfully. Mobile is the galvanizing medium for multi-channel unification, and this session will show how it can save time, add value, and enhance brand loyalty for today’s on-the-go consumers.
The International CTIA Wireless show takes place March 22-24 at the Orange County Convention Center in Orlando, with a full day of pre-conference events scheduled for March 21. Haneke’s session is scheduled for March 21 at 4 p.m. Alex Hall, president of TigerSpike, will deliver the pre-conference program keynote address, and the day’s other panels and presentations will feature speakers from AT&T, Compete, Converseon, DialPlus, Digital, GEM Strategy, Grapple Mobile, HipCricket, Microsoft, Mogreet, Playphone, Ticket ABC, Turner Networks, WAU Movile and more.
The International CTIA Wireless show is where the wireless world meets each year for three days of intense business, learning and networking. The show draws tens of thousands of professionals every year, offers top-level speakers and the most comprehensive educational programming in the industry.