Jump Interactive is a University of South Florida sponsored program tackling all things interactive. Local firms show students the nitty gritty of building, launching and optimizing interactive campaigns including social to analytics, mobile to usability and technology to creative.

Jody Haneke was asked to address the topic of mobile marketing with participating students. He discussed how to leverage the flexibility of mobile with apps, sites and media options. He also shared some of the common misconceptions running rampant in mobile these days.

“I am very impressed by this program USF has sponsored,” said Haneke. “It is great to see an educational institution supplement their traditional curriculum with an innovative program like this that brings in local firms to show what is happening out in the field currently.”