Haneke Design’s spot-on translation of Competitor Group, Inc.’s vision for a user friendly mobile app that would capture the Rock ‘n’ Roll Marathon series’ excitement and help athletes and visitors plan their training, trips, and course strategy has earned the agency the 2012 Silver International Davey Award in the Mobile Apps – Sports & Recreation Category.
“Our team is very excited and humbled to be recognized among the top creative agencies in world,” said Jody Haneke, president of Haneke Design. “We’re grateful to the International Academy of the Visual Arts for honoring us with this award, and to our client, Competitor Group, Inc., for giving us the incredible opportunity to collaborate with them on the design and development of the Rock ‘n’ Roll Marathon mobile app.”
Nearly 4,000 entries from across the US and around the world were submitted for the 2012 International Davey Awards, which honors the finest creative work from the best small firms, agencies and companies worldwide.
“This year’s winners truly represent a smart, nimble approach to creativity and embody the quick thinking, resourceful nature that make small agencies so unique” noted Linda Day, Executive Director of the IAVA. “On behalf of the entire International Academy of Visual Arts, I want to thank this year’s Davey Awards entrants and winners for sharing their amazing capabilities and talents, allowing us to once again highlight the best small firms worldwide.”
The Davey Awards is judged and overseen by the International Academy of the Visual Arts (IAVA), a 200+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current IAVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: Sotheby’s Institute of Art, Yahoo!, Estee Lauder, Wired, Insight Interactive, The Webby Awards, Bath & Body Works, Brandweek, Polo Ralph Lauren, ADWEEK, Alloy, Coach, iNDELIBLE, MTV, Victoria’s Secret, HBO, The Ellen Degeneres Show, Myspace.com, and many others. See www.iavisarts.org for more information.
“Our ultimate goal for the Rock n’ Roll Marathon Series app is to enhance the runner and spectator experience during the weeks leading up to the event and on race day,” said Dan Vaughan, vice president of digital media for Competitor Group, Inc. “Haneke Design helped us to define what that value proposition looked like and brought it to life within our app. The build process was a smooth and solid collaboration between Haneke Design and Competitor Group, Inc. and ultimately produced a product befitting the Rock n’ Roll brand. We’re looking forward to the soon-to-be-released feature enhancements of version 2.0. ”
The Competitor Group, Inc., the leading media and event resource in the active lifestyle industry, chose Haneke Design to create a custom mobile application for the Rock ‘n’ Roll Marathon event series. The mobile application, which is available for both iPhone and Android smartphones, offers a valuable tool for athletes and their fans before, during and after their races and provides information on events, training, social networks, and event news in each marathon location.
About Competitor Group, Inc.
Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the leading active lifestyle resource dedicated to promoting the sports of running, cycling and triathlon. CGI is a portfolio company of the investment firm Falconhead Capital, which specializes in growing companies in the consumer sector of the leisure and lifestyle space. CGI owns and operates more than 55 events around the world, including the Rock ‘n’ Roll Marathon Series, TriRock Triathlon Series and Columbia Muddy Buddy Series; which will deliver more than 450,000 professional and amateur participants in 2011. CGI publishes four magazine titles including Velo, Inside Triathlon, Triathlete and Competitor with a combined monthly circulation of more than 600,000. In addition, the company hosts a captive lifestyle community online at competitor.com, delivering over 3 million monthly unique visitors and 25 million page views.
Further information about CGI and its media properties can be found at Competitormediakit.com.