Haneke Design, a leading graphic, interactive and user experience design firm with offices in Tampa and Denver, today announced the launch of tampabay.com/things-to-do, the new mobile application it developed for The St. Petersburg Times/TampaBay.com. The highly anticipated tampabay.com/things-to-do iPhone app, available now as a free download from the iTunes store (search for tampabay.com) or in the “Quick Links” section of the tampabay.com/things-to-do site, delivers consumers deals, mobile coupons, event listings, and other offers from local businesses straight to their iPhone, iPad, or iPod touch devices.
“Luckily for us, we found the ideal partner for this app project right here in Tampa Bay,” said Joe DeLuca, publisher of TampaBay.com. “Haneke Design knows the mobile space inside and out. Their exceptional design and development expertise helped us create something truly special for our users, and they gave our team excellent input to help our advertisers with mobile campaigns and get even greater value out of their relationship with us.”
The tampabay.com/things-to-do application’s home screen affords easy access to all the major sections and features of the application. The Home Screen includes icons with links such as Events, Destinations, Near Me (location based Events & Destinations), My Favorites (favorite Destinations), Deals (the user’s announcements and coupons), Featured (currently featured businesses) and a locator box that tells users where to find copies of the St. Petersburg Times or tbt*Tampa Bay Times.
“This new app is so exciting because it’s a win for both consumers and advertisers,” said Jody Haneke, president of Haneke Design. “Downloading tampabay.com/things-to-do on to these devices lets consumers set preferences for notifications and offers from businesses that interest them – whether they’re looking for a drink special after work, a restaurant deal on the way home from the soccer game, or things to do with weekend houseguests. Our client has another great tool to offer their advertisers to help them more precisely target customers and build their multi platform marketing strategy more effectively.”
About the St. Petersburg Times and TampaBay.com
The St. Petersburg Times is widely considered one of the Top Ten newspapers in America. The Times has won eight Pulitzer Prizes, including two in 2009. The Times is produced by the Times Publishing Company, which also publishes TampaBay.com – Tampa Bay’s largest local news Web site with nearly 1.5 million unique visitors each month (Nielsen NetView three-month average for 10/10-12/10). Additionally, the company publishes the free daily tbt* Tampa Bay Times and the Pulitzer Prize-winning Web site, PolitiFact.com; and produces special events, specialty publications, and targeted advertising programs.
