Rimma Kats, a staff reporter with MobileMarketer.com, was covering CTIA Wireless in Orlando this past week and attended the session, “Mobile Limbo – Brand Perspective: What Does the Brand Need to Make the Leap into Mobile?” She wrote an article about the session, which featured Jody Haneke, president of Haneke Design, as a panelist. Haneke and the other panelists discussed how mobile is the galvanizing medium for multichannel unification, providing efficiencies in a time-starved world and adding value to the lives of shoppers.
Haneke is quoted in the story urging brands to focus on SMS. According to Haneke, SMS is just as important to have as a mobile Web strategy. Haneke said “you need to have some kind of call to action to get somebody engaged.” Once you have that engagement you can then deliver rich media content.