What do Blogging and Matchmaking Have in Common? - Haneke Design

Buzz / 08 09, 2018


Thinking about starting a blog for your business, but not sure if the value will outweigh the time it takes to create custom content? Let us walk you through the benefits of blogging and how it will prove to be a valuable addition to your marketing strategy.

Blogs have come a long way since the late ’90s. They no longer act as personal online diaries but  instead are quickly becoming one of the most trusted online resources. Web users turn to blogs for information about anything and everything, including business advice and expertise. 

Your blog can be one of the most important and cost effective marketing tools you have at hand if used correctly. The most successful brands use their blogs to generate leads and build authority and trustworthiness, all of which are essential to the success of a brand. 

So, blogging and matchmaking – completely unrelated, right? 

Not necessarily… let’s take a look. 

  • People are searching for your products and services every day online
  • Google is scanning the search activity to keep score
  • It’s a popularity contest to get toward the top of the search results
  • When someone finds you with a relevant keyword, the match is made
  • Keep your website visitors engaged for the long haul. It keeps Google interested in you, and it could lead to marriage…

This is how SEO, or search engine optimization, works. The main idea behind SEO is that by optimizing the content on your site, search engines, such as Google and Bing, will be able to effectively analyze what your content is about and connect you with the appropriate audience. So, where does blogging come into play?

Blogging: Website Audits, UX, Content, Social Media, Information Architecture, Writing

Help Google Play Matchmaker to Increase Your Web Traffic

Most people discover websites through search engines. They turn to Google with a problem and trust it to match them with a compatible website. In order to help Google find you instead of your competitors, you need to let Google get to know you by providing valuable and relevant content.

“Websites with blogs have 434% more indexed pages than those without blogs.” (source)

Wow! This just reiterates the fact that consistent content development is the key to being discovered online. Think about it: A blog is an archive of information from which Google (or any other search engine) can constantly pull from. More pages = more leads to your site.

First Comes Love, Then Comes Marriage

So, you’ve started blogging and you’ve seen a significant increase in traffic to your website.


Now that you have the traffic, you need to engage your visitors in order for them to commit to marrying your company. This is where the actual content of the blogs comes into play. An important thing to keep in mind with content creation is quality over quantity. 

It is one thing to get people to visit your website, but your job is to make sure that readers like what they see and take action, whether it be subscribing to your newsletter or purchasing your product or service. 

Each blog post should provide value to your readers and keep them coming back for more. It is important to take the time to get to know your audience through research and tailor your content to appeal to that type of person. 

Most importantly, don’t forget to propose to your visitors. Within each post, be sure to include a call to action. An effective call to action will do one of the following: provide a direct link to a sales page or capture their email. A call to action provides clear next steps for the reader to take and is the key to conversion. You can’t get to marriage without a proposal!

For any of your digital marketing needs, feel free to reach out to Haneke Design. We are a firm that specializes in engaging users through the Internet of Things whether through a blog post or a mobile app!

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Written by Erin McLachlan

Erin McLachlan is the Digital Marketing Assistant at Haneke Design. A Tampa native, she studied visual art at Florida State before pursuing a career in marketing. When she’s not maintaining social media accounts, Erin can be found spending time with her two dogs, Kona and Cooper.

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