Whiteboard / 04 12, 2019

6 Effective Strategies to Come up With Content Ideas for Your Blog

It’s no secret that creating content can be a daunting task. Here are 6 ways to discover content ideas that your audience will love.

Marketing strategies have changed drastically in the last few years due to the abundance of information readily available on the internet. As a result, the first thing most people do when getting ready to purchase a product or service is turn to Google and do some research. This is why blogging and content marketing are so important – it is the key to being discovered online. Take a look at this article written by our Social Media Coordinator to learn more about the benefits of blogging for your business.

It’s no secret that creating content can be a daunting task. Content managers deal with this time and time again, feeling unsure of what to write about. These strategies will help you save time and uncover the type of content that your audience wants to see.

 

Create topic lists

This is probably the most important step when trying to find topics for your blog and social channels. When the time comes to sit down and crank out a new article, you shouldn’t have to worry about what to write about. Instead, spend a few hours researching subjects and come up with enough topics for at least a month. Having your mind focused on one task makes it easier to brainstorm, and throughout the month you’ll be able to quickly choose a topic from your list and pump out some content.

 

Take a look at what your competitors are doing

Being aware of what your competitors are doing can be beneficial for your own business development and growth. Spend some time scrolling through their blog – are there some topics here that you haven’t discussed on your website? Is there anything that they aren’t talking about that your company offers? This is a great opportunity to find any gaps that may exist in your industry so that you can differentiate yourself from your competitors.

 

Read the Comments

You should always be reading and responding to the comments on your posts. This gives you a chance to communicate with your audience and receive real-time insight into what they want to see. What are people asking? Are they making any good points or counter arguments? Which of your posts have the most engagement? Also take a look at the comments on your competitor’s posts while you’re scrolling through their blog. You can definitely learn a lot and find some inspiration with this strategy! 

 

Look at your analytics

This is important for so many reasons, but it can really help you to learn which posts are getting the most engagement. Every platform has their own analytics, and you may find that you need to alter your strategy slightly for each. Take a look at the top performing posts and re-create them in some way. Maybe you’ll find that videos perform very well, so you will want to continue creating video content. Find what works for you and stick with it!

 

Recent events

Reporting news may not be beneficial to most companies, but you can definitely find creative ways to make these events relevant to your brand. Be sure to follow industry news, subscribe to newsletters and even get involved in your local community. Give your readers details about the event and any information they need to know if they want to attend or register. Here at Haneke Design, we often announce events that we are sponsoring or cool tech events happening in the community in order to raise awareness and involvement.

 

Ask your followers

This can be done in a few different ways. Conduct polls on social media, ask open ended questions, or send out email surveys. This is the most direct way to figure out what your audience is interested in and can be a great source of content ideas.

If you still need some inspiration, here are a few ideas to get you started –

  • Announce new products or services
  • Product reviews
  • Infographics
  • How-to guides
  • Case studies
  • Write about your community

Still not sure how to get started? Reach out to Haneke Design. We are a firm that specializes in engaging users through the Internet of Things whether through a blog post or a mobile app!

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