Haneke Design, a leading national interactive design and mobile application development firm, today announced the debut of Effetto Consulting Group, Inc.’s new web site, www.effettoconsulting.com. The Tampa Bay-based management consulting firm focuses on helping clients drive their IT investments to execute their business strategies. Joe Zucchero, Effetto’s president and chief executive officer, relied on Haneke Design to create a brand identity that would visually communicate the firm’s mission and philosophy and then build a Web site that would encourage client contact and leverage social media.

“Jody Haneke has been a trusted business partner of mine for years, so I naturally turned to him to bring creativity and drive to the branding of our latest venture,” said Mr. Zucchero. “The Haneke Design team understood exactly what we were looking for in terms of our branding and positioning, and we are very excited with the results.”

“It’s a pleasure to have the opportunity to work with Joe again on his latest innovative project,” said Jody Haneke, president of Haneke Design. “The refined and sharp mark we created for Effetto conveys the precision and efficiency their clients can expect, and a Web site that immediately allows them to find what they are looking for and engage.”