Top designers and developers are in great demand everywhere, but especially here in Tampa Bay. Haneke Design has succeeded in creating highly successful mobile applications, web sites, and other interactive projects thanks to the outstanding designers and developers who have joined its team over the years. Business has grown so much that there is an almost constant need to attract and hire even more highly skilled talent. In order to help show prospective employees what makes Haneke Design and the people who work there so special, the agency hired Mad Bear Productions to produce a series of videos that depict its people, culture and atmosphere as a way to attract new talent. Last month, Haneke Design’s video received a Telly Award in the category of Best Infomercial for producer Mad Bear Productions.
“Our vision was to depict who we are and how we work in a way that would resonate with the kind of talent we want to attract,” said Jody Haneke, president of Haneke Design. “In these videos, Mad Bear Productions captured us perfectly. They highlight all the things that make Haneke Design such a great place to work.”
The Telly Awards, now in their 35th year, are the premier awards honoring outstanding local, regional, and cable TV commercials and programs, web commercials, videos and films. The winners represent the best work of the most respected advertising agencies, production companies, and corporate video departments in the world – this year alone saw 12,000 entries from all 50 states and 5 continents.
“Being around the innovators at Haneke Design brought out the best in the Mad Bear team,” said Glenn Zimmerman, president and CEO of Mad Bear Productions. “Haneke Design really is a place where new ideas become realities. They made our job easy. All we had to do was figure out the best way show what happens there every day.”
These varied categories are testament to the versatility of the Mad Bear team – a team made up of seasoned storytellers and broadcast journalists. They use the latest technologies and equipment, but their most valuable skills are their interpersonal ones. They understand how to emotionally connect a brand with its audience – producing superior videos that are documentary-style brand stories designed to make a business, product, service or event vividly come alive.