The purpose of developing a brand identity is to position it as a leader and innovator in its industry. The brand serves as the platform for a long-term, consistent visual and verbal language throughout the entire organization. Developing a brand strategy guide enhances the achievement of that goal, ultimately bringing the brand to life with a dynamic, professional and high-end presence.
The Haneke Design creative team has been developing brand identities for longer than we’d care to admit. Nearly every project we touch entails branding to some extent, from a full-on brand strategy to a small utility app.