Synapse Web Platform Attracts Thousands of Users - Haneke Design

Buzz / 04 16, 2018


Launched during their Innovation Summit, Synapse Web Platform features a robust content publishing platform to connect the emerging business community throughout the state of Florida.

Florida is quickly becoming one of the most sought-after places to start a business. The recent wave seen across the state, and in particular Tampa Bay, is due in part to the big names investing millions of dollars into our infrastructure and our business-friendly environment.

Synapse was founded with the sole purpose of bringing together the professional circles that are the innovators in Florida. Using technology, they are connecting all of the best and brightest in Florida who want to move the state forward.

Synapse called upon Haneke Design to design a completely new web platform concept to facilitate networking and content sharing geared towards a variety of technology professionals across the state.

The Web Platform is a combination of personal profiles, company profiles, events, articles, and innovation challenges focused on bringing together like-minded professionals. One of the key differentiators is the ability to filter content and company profiles that are relevant to users’ custom filter settings.

Developed with ease in mind, users are able to set-up their profile with pre-populated information from LinkedIn or to sign in using their Gmail Account. This platform is free to use for most user types and puts them within one degree of closeness from some of Florida’s biggest business influencers.

Establishing different filter settings was crucial to the project’s success. Once a user signs up, the Synapse platform takes them seamlessly through a series of onboarding screens where they can program their initial preferences, career, location and professional interests. With the knowledge that users’ interests will change and new technologies will emerge over time, content filtering is a primary, easy-to-use interface element.

“Haneke Design put our users first, and they created an effortless approach to a very complex platform,” said Marc Blumenthal, Co-Founder of Synapse.

One of the standout features is the ability for the user to create a Journey, where people with a variety of interests can track multiple topics and filter preferences in separate content tabs.

The best part about the app is that it features a curated collection of people, organizations, news, innovation challenges, and innovation showcases, along with other relevant information. And because users can create filters based on location, they can see a shortlist of all the people they should connect within their community and professional circles.

“We began to plan out the design of the web platform by asking: ‘What problem are we solving for the end user?’ With that, we were able to work with the Synapse team and create an app that not only fit the spirit of innovation, but also served a very important purpose of connecting people in a meaningful way online,” said Jody Haneke, CEO and Founder of Haneke Design.

Start your journey and sign up for the Synapse Web App today.


About Synapse
Synapse is a ground-breaking methodology that connects 8 personas within the innovation economy and enables users to make personalized progress in their given needs, while promoting a level of needed and desired community engagement. Synapse aims to be an all-encompassing, interactive, and flexible methodology for building, facilitating, and exposing the entrepreneurial ecosystem of Florida. For more information, visit



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