VECTOR SOLUTIONS SELECTS HANEKE DESIGN FOR CORPORATE REBRAND

The Tampa Bay-based eLearning and Performance Optimization Company partners with Haneke Design for a brand identity refresh and responsive website redesign

For over 19 years, Vector Solutions has amassed a library of eLearning materials that reaches 5 million professionals worldwide, who rely on their services for continuing education (CE), training, technology, and performance management solutions. Haneke Design’s process includes an in-depth Brand Discovery phase where Haneke Design takes a deep-dive into understanding the business needs, purpose, and goals of the organization and project.

Along with Brand Discovery, the Haneke Design team conducted stakeholder interviews to gain a first-hand insight into the existing and desired user-experience, gaining a deeper understanding of the brand story, strategic objectives, and current and desired positioning of the brand and upcoming initiatives.

Vector Solutions is a unique case, because they are the parent company for a number of industry-focused brands, all of which cater to a broad range of Fortune 500 companies, universities, government institutions, and the armed forces. Their sub-brands include RedVector, Target Solutions, SafeSchools, SafeColleges, Exceptional Child, and TeachPoint, which provide award-winning online education and performance solutions for commercial, education, and public sector institutions.

Across the company, Vector has built and maintains an impressive library of over 6,600 courses authored by more than 250 subject matter experts and serving more than 600,000 professionals worldwide.

“Working with a local Tampa agency was critical for us,” said Victoria Zambito, SVP Content and Communication at Vector Solutions. “We stay very involved with our community and wanted to keep business close to home. Haneke Design has gone above and beyond our expectations, and we could not be more thrilled with the finished product.”

Haneke Design’s team of designers submersed themselves into working collaboratively with Vector Solutions to come up with the very best direction for Vector Solutions.

A corporate rebrand would not be complete without a brand-new responsive website to showcase their updated look.

“Once we completed the Brand Identity, we translated those design elements into a new website for Vector Solutions,” noted Jason Rivers, Director of Design at Haneke Design. “It’s an incredible opportunity to work with a company that has such a rich history of helping others succeed in their respective professional environments.”

As Agency of Record, Haneke Design has already jumped into action by creating animated graphics for Vector Solutions for the Tampa Bay Lighting games at Amalie Arena. The graphics are displayed on animated sign rings around the stadium as well as on the scoreboard.

With this comprehensive plan for a corporate rebrand and responsive website, Vector Solutions will continue to grow and thrive nationally as the leader in continuing education and training.

About Vector Solutions

Vector Solutions, a leader in eLearning and performance support, provides award-winning SaaS solutions for the architecture, engineering, construction (AEC), industrial, facilities management, public safety, IT, and education industries. Its brands, RedVector, TargetSolutions, and SafeSchools, deliver continuing education (CE), training, technology and performance management solutions using the latest innovations in learning and technology to create safer, more capable, more compliant organizations. Its extensive online and mobile learning library exceeds more than 6,600 courses written by over 250 subject matter experts and reaches over 5 million professionals worldwide. The company was founded in 1999 and is headquartered in Tampa, Florida. For more information, visit www.vectorsolutions.com. Follow us on twitter @VectorPerform and on Facebook at: www.facebook.com/VectorPerformance.