Haneke Design has been named a Finalist for the 2014 Mobile Marketing Association (MMA) North America Smarties Awards in the Channel/ Media Strategy – Mobile App category for CalciumPro, a mobile app that it developed for Norman Parathyroid Center. The Smarties is an international awards program established to honor those who are blazing new trails and exhibiting bravery and innovation across the sizzling and competitive mobile marketing ecosystem. The 2014 Global Smarties Awards, at which the North America Regional winners will also be announced, will take place in New York City on October 1.
“It’s hard to describe how excited and awed we are to be up against prestigious global brands like Nike, Citi and Luxottica for recognition for the best Mobile App at The Smarties,” said Jody Haneke, president of Haneke Design, a leading interactive design and development firm focused on delivering user-centered solutions for desktop, mobile and tablet devices. “Being on the shortlist along with these giants is an honor for our team. We are deeply grateful to our client, Dr. Jim Norman, a gifted surgeon who has greatly reduced suffering and restored the health of over 20,000 parathyroid tumor patients worldwide. It was his vision for the CalciumPro app that guided us through this collaboration.”
The CalciumPro app has achieved remarkable success on several fronts: as an innovative, low cost tool in the detection of high blood calcium and related parathyroid disease, as a revenue generator for Dr. Norman’s surgical practice and best of all, for finally resolving years of pain, frustration, and expense endured by patients who have suffered with undetected parathyroid tumors.
Since its launch in 2013, the CalciumPro mobile app has correctly diagnosed over 2,000 cases of primary hyperparathyroidism, and more than 1,000 of those patients already have had surgery to remove parathyroid tumors as a result.
Judging for Global and Regional Awards Smarties was done in two stages. During the first stage, a shortlist was decided by a first round of voting, separately, in each award program (global and regional). Judges evaluated and scored each entry. Each campaign was screened by a minimum of five judges. A voting system selected the highest marks given in each category. The four entries with the highest scores become the category finalists for their regional award.
During the second phase, live judging was held on August 18 in New York, Brazil, London, Singapore and China. This phase of judging established the ranking in each category, which serves as the basis for the juries’ discussions and awarding of Gold, Silver and Bronze. Judges evaluated, discussed and debated the merits of each shortlisted entry to determine the category winners. Judges scored each campaign from 1-10. Scores are tabulated, and awarded Gold, Silver and Bronze accordingly.
“We received hundreds of submissions from over 30 countries, a true reflection of the increasing importance of mobile marketing in bringing brands closer to their consumers,” said Sheryl Daija, chief strategy officer of the Mobile Marketing Association, of the volume of entries that poured into the 2014 Smarties competition. “We are extremely pleased to let Haneke Design and Norman Parathyroid Center know that their hard work and creativity has been recognized.”
The Global Smarties Awards Gala + North America and LATAM Winners Ceremony will take place from 5:00 – 9:30 pm on Wednesday, October 1 at the Highline Stages in New York City.
Details about The SMARTIES and the rest of the North American finalists can be found at
http://www.mmaglobal.com/events/the-smarties/2014/shortlist-na.
About the Mobile Marketing Association (MMA)
The MMA is the world’s leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know- how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development.
Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include, American Express, AdChina, Colgate – Palmolive, Dunkin’ Brands, Facebook, Google, Group M, Hewlett Packard, Hilton Worldwide, Kellogg Co., L’Oréal, MasterCard, McDonalds, Microsoft, Mondelēz International, Inc. Pandora Media, Procter & Gamble, R/GA, The Coca-Cola Company, The Weather Company, Unilever, Visa, Vodafone, Walmart, xAd, Zenith Optimedia and many more. The MMA’s global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC). For more information about the MMA please visit www.mmaglobal.com.
