“If it ain’t broke, don’t fix it.” This simple maxim holds true for many things, but not for outdated websites. BaySource Global was loathe to mess with the admirable organic search results its old web site was delivering, but knew that it needed to be redesigned to respond to mobile devices and better reflect the company’s shift in focus from manufacturing outsourcing to new product development and distribution. BaySource Global turned to Haneke Design to achieve a more modern, mobile friendly web presence and greater emphasis on new services while preserving its hard-won top search rankings. Their new responsive web site, www.baysourceglobal.com, is now live.
“BaySource Global was doing everything right from an organic search perspective,” said Jody Haneke, president of Haneke Design, a leading interactive design and development firm focused on delivering user-centered solutions for desktop, mobile and tablet devices. “So in addition to mobilizing the site, we were challenged with maintaining high search rankings for their manufacturing services and simultaneously establishing a foothold with new search terms that would boost their new product development services’ visibility. We achieved all of those goals, and BaySource Global’s new website is already generating a large number of high quality leads.”
Specializing in offshore manufacturing and import/export services, BaySource Global manages complex offshore manufacturing assignments, assists in product design improvements, negotiates costs, coordinates shipping and logistics, and oversees end to end detail—all at the lowest total cost. Its established network of top U.S. retailers includes big box stores, cataloguers, direct response TV, e-commerce and other retail channels. The company works with clients post-manufacturing to help them gain traction in the U.S. market. BaySource Global’s China Platform Services Solutions are the foundation for many of their clients’ China expansion strategy.
“As our business has grown, so has our team’s expertise, which now includes contract manufacturing, new product development, and strategic and distribution services for companies hoping to break into the Chinese market,” said David Alexander, founder of BaySource Global. “The Haneke Design team grasped what mattered most in terms of our vision for this company’s future, and built us a web site that will help us get there.”