Haneke Design Stokes Profile Racing’s Online Presence - Haneke Design

Buzz / 10 03, 2016


New responsive web site makes it easier to browse for the latest BMX news and gear on mobile devices

Profile Racing has transformed the way its customers can examine Profile BMX parts and gear, follow their favorite pro and amateur team riders, and get the latest news on all things BMX with the launch of their new responsive web site. The manufacturer of BMX, freestyle, race and mountain bike components tapped Haneke Design to upgrade their web site with a fresh and consistent new design. Developed with the needs of mobile device users in mind, Profile Racing’s new web site caters to customers and fans who want easy, intuitive access to products and content by simply scrolling or swiping on their screen.

“Working with the Haneke Design team was a perfect collaboration for us,” said Charlie Fernandez, Marketing Director, Profile Racing. “They understood our needs, offered excellent solutions for delivering a better online experience for our customers, and created a new responsive web site that conveys the excitement and energy of the BMX lifestyle. We’re extremely pleased with the results.”

The largest manufacturer of BMX in the United States, Profile Racing has been designing and fabricating state of the art components for over 35 years. All Profile Racing products are proudly made in America at the company’s 20,000 square foot facility in St. Petersburg, Florida. Profile Racing is also a sponsor of numerous professional BMX riders who use their products in competition events for the brand.

Haneke Design built Profile Racing’s new web site in WordPress and integrated web posts, videos and social media feeds into the display for a total digital media experience.

“Our goal was to give Profile Racing’s community of BMX riders and fans a comprehensive catalog of products they could browse and evaluate online, together with the latest updates on team and pro activities and BMX scenes,” said Jody Haneke, president of Haneke Design.  “This new site delivers on all of those fronts, and was great fun for us to design and build.”


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