Buzz / 08 01, 2019

How do You Prioritize Your Product Roadmap During Budgeting Season?

It’s budgeting season, which means it’s time to make some big decisions. You want your resources being put towards development that will positively impact your company’s growth. However, when your strategy has a list of improvements that need to be made, it can be difficult to differentiate those that have the potential to create truly effective solutions. You want to identify the highest value features to end-users and prioritize them so you can maximize your budget. That’s why we’re here.

One of the initial steps of the Haneke Design process is Definition, which exists to help illuminate your goals and clarify the best direction that your company can take.

During the definition phase, we brainstorm and prioritize. It begins with a 4-6 hour workshop that produces a sound understanding of the business goals related to the product, who the users are, the pain points that the product solves, and your desired feature set. By the end of the session, we will have developed a full roadmap for design and development that informs you of how you can optimize the use of your budget.

During the two weeks that follow, Haneke Design will look at each solution, pain point, feature, and factor that we discussed during the workshop. We deliver a full user assessment, the most valuable user stories, a spirit design, a design phase proposal, and a project timeline. You will leave knowing the best ways to approach each pain point, user, and solution according to your business platform.

The goal of this phase is to ensure your strategy is predicated on user interest, performance improvement, usability enhancements, competitive considerations, and innovative new features.

Making decisions about your budget can be stressful, and if you’re not basing them on a sound, user-centered strategy, you need to be. By defining your company’s operations, you are increasing the level of understanding that you maintain regarding every aspect of your business, its customers, and their demands. With that knowledge, you will be able to unleash a higher degree of capability with which you can develop your product to help you do business. Your decisions will make your product capable of achieving the highest degree of functionality that will drive user engagement. 

Contact us for a definition sprint that will leave your company with a product roadmap prioritized by its highest value features and the best possible outcome for budget use. 

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