Jody Haneke to Show Public Relations Pros How to Master the Mobile Mix

How much do today’s public relations practitioners need to know about mobile? The Tampa Bay Chapter of the Public Relations Society of America, the nation’s largest community of public relations and communications professionals, has invited Jody Haneke, president of Haneke Design, to brief attendees on that topic and show them how to successfully integrate mobile technologies into their campaigns. Haneke will present “Mastering the Mobile Mix: PR Edition,” in two sessions taking place during the annual PRSA Sunshine District Conference, to be held at the Poynter Institute for Media Studies on June 22 in St. Petersburg, Fla.

“PRSA is nationally recognized among industry professionals for delivering exceptional value and the highest quality programming at their professional development conferences,” said Haneke. “I’m honored to be among the invited speakers and look forward to sharing with conference attendees our most current knowledge about how the mobile web, text messaging, QR codes, branded apps, and location-based services can help them create integrated campaigns that will achieve their clients’ business goals.”

Haneke’s presentation will discuss the tools mentioned above and speak specifically to how best to integrate them with social media, advertising, and other communication platforms. He’ll talk about how mobile applications can dramatically boost lead generation, engage audiences on the go, and provide instant, measurable, high quality feedback for greater ROI. Haneke will give examples of how companies are successfully harnessing the power of the small screen to instantly capture and respond to the public’s sentiment about their clients’ products and services and show attendees how they can make the most out of investments in mobile apps.

“Mobile is one of the fastest growing areas of opportunity for PR and marketing communications professionals today,” said Angela Walters, president of the PRSA Tampa Bay chapter, which is hosting the PRSA Sunshine District conference. “Affording conference participants access to Jody Haneke, a national speaker and expert in mobile design, development, and marketing, enables us to live up to our commitment to provide them with the most important knowledge and tools they need to succeed in their profession.”

The PRSA Sunshine District, which includes seven chapters from around the state of Florida, will convene its annual conference from June 21-23 in St. Petersburg at the Hilton Bayfront and Poynter Institute for Media Studies.

More than a dozen of the country’s top media and communications authorities will present on a wide range of topics specifically targeted at improving professional growth, learning new tactics and techniques, and exploring new media. Speakers include Allyson Park, Vice President of Corporate External Affairs, The Coca-Cola Company; David Grossman, ABC, APR, Fellow PRSA, Founder and CEO, The Grossman Group; Pete Codella, APR, CEO, Codella Marketing.

To learn more about the conference, visit http://www.sunshine2012.com.

About PRSA 
Chartered in 1947, the Public Relations Society of America (PRSA) is the world’s largest and foremost organization of public relations professionals. PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multi-billion dollar global public relations profession. We also advocate for greater understanding and adoption of public relations services, and act as one of the industry’s leading voices on the important business and professional issues of our time.

For more information, visit www.prsa.org.