Given the daily reports of toxic assaults on our food supply and environment – and their frightening consequences on our bodies – it’s no surprise that Americans are increasingly seeking more information about organic, eco-friendly, and nontoxic alternatives to conventional goods.  But “going green” can be a challenge for people who don’t have the time to research local businesses offering eco-friendly products or following environmentally responsible business practices.  Enter Nearby Green, a brand new online resource that makes finding truly green businesses in your city a snap.

“We’re proud of how easy it is for anyone looking to share or find information on local green products and services to search the site and are confident that this resource will achieve its objective of efficiently connecting buyers and sellers within a community,” said Jody Haneke, president of Haneke Design.

In addition to developing the branding, Web site design and user experience, Haneke Design created a search format that allows businesses to log in and manage their directory information and enables consumers to do research either by business category, keyword, or zip code.

Consumers have the opportunity to rate the “greenness” of a particular business to validate the claims companies are making and educate each other about truly green businesses versus those who “greenwash” for marketing purposes. Another differentiator of the Nearby Green site is the ability of listed businesses to respond anonymously to user reviews, i.e. send a simple thank you or coupon offering.