ProScript Documentation Service (ProScript), a physician-designed and managed medical transcription service, has enlisted the services of Haneke Design for their corporate rebranding efforts and for all outsourced marketing support.
Haneke Design defined the pain points of ProScript’s clients and begun the brand and positioning strategy from there. An identity was developed that reflected the transformation of voice to text, as well as ProScript’s experienced team and intelligent transcription platform. The identity needed to stand out in a sea of competitors who were pushing technology to a cost-conscious and service-savvy target audience. An entire brand system was developed – including identity, marketing slogan, strategy guides, stationery and electronic document templates. A logo mark, tagline and color system was created to reflect ProScript’s core values. Demonstrating the depth and versatility of the firm, Haneke Design also developed a series of white papers, a corporate newsletter and ongoing corporate communications for ProScript.
Based in Sarasota, Florida, ProScript uses a combination of domestic transcription, overseas transcription and voice recognition to deliver accurate, fast and cost effective transcription solutions to acute care hospitals.