/ 12 21, 2010
Things to Do Mobile App Racks Up 10,000 Downloads in First 30 Days
The St. Petersburg Times/TampaBay.com’s highly anticipated tampabay.com/things-to-do iPhone application, launched just one month ago, is already a huge hit among advertisers and local consumers. Over 10,000 people have downloaded the free application, which delivers consumers deals, mobile coupons, event listings, and other offers from local businesses straight to their iPhone, iPad, or iPod touch devices.
“We’re thrilled with the excitement the tampabay.com/things-to-do app is generating in this market,” said Joe DeLuca, publisher of TampaBay.com. “Our advertisers are lining up to include app promotions in their St. Petersburg Times/TampaBay.com buys. The consumer response has been tremendous. And we’re getting calls and emails asking about the app from media organizations around the country.”
The tampabay.com/things-to-do app is the latest mobile project developed by Haneke Design, a leading graphic, interactive and user experience design firm with offices in Tampa and Denver. Haneke Design and the St. Petersburg Times/TampaBay.com team collaborated on the development of the project over several months to make sure the app would deliver consumers the best content, deals, and event listings in an extremely user friendly and personalized manner.
“We’re very pleased with the incredibly positive reception for this app since the launch,” said Jody Haneke, president of Haneke Design. “We can’t wait to see how it will evolve and where it will be this time next year.”
The tampabay.com/things-to-do application’s home screen affords easy access to all the major sections and features of the application. The Home Screen includes icons with links such as Events, Destinations, Near Me (location based Events & Destinations), My Favorites (favorite Destinations), Deals (the user’s announcements and coupons), Featured (currently featured businesses) and a locator box that tells users where to find copies of the St. Petersburg Times or tbt*Tampa Bay Times.
About the St. Petersburg Times and TampaBay.com
The St. Petersburg Times is widely considered one of the Top Ten newspapers in America. The Times has won eight Pulitzer Prizes, including two in 2009. The Times is produced by the Times Publishing Company, which also publishes TampaBay.com – Tampa Bay’s largest local news Web site with nearly 1.5 million unique visitors each month (Nielsen NetView three-month average for 10/10-12/10). Additionally, the company publishes the free daily tbt* Tampa Bay Times and the Pulitzer Prize-winning Web site, PolitiFact.com; and produces special events, specialty publications, and targeted advertising programs.