LEADING PEO FRANKCRUM GETS DIGITAL MAKEOVER, HUBSPOT INTEGRATION

Haneke Design has launched  the redesigned FrankCrum professional employer organization (PEO) web site, completing the final act in a trilogy of web site updates for the Clearwater, FL-based company, whose family of brands include FrankCrum Staffing and FrankWinston Crum Insurance. The new site features the same clean, contemporary look and feel and user-friendly navigation as its sister brands, plus several additional features that afford greater interactive capabilities, richer content, and expanded opportunities for lead capture and conversion.

“Our collaboration with Haneke Design has been successful from day one,” said Angie Garcia, vice president of marketing for FrankCrum. “Their team understands our business goals, our values, and the needs of our customers. We couldn’t be happier with the way these web sites look and function, and with the return on investment they deliver for our organization.”

The new Frankcrum.com responsive web site is built on WordPress and features modern animations, new landing pages and forms, an interactive blog featuring links to hot topics, revamped Agents and Brokers sections, calls to action throughout, and full HubSpot integration.

Content sections offer a wealth of information for small business owners, providing details and answering questions about everything from workers’ compensation insurance and payroll solutions to employee benefits options and Affordable Care Act navigation. They include testimonials, videos, and case studies tailored to the needs of agents, brokers, and business owners.

“Our design team’s approach was to get inside the heads of business owners, understand their hierarchy of needs in terms of things like payroll administration, benefits, and healthcare, and organize the site in a way that would make obtaining information and interacting with FrankCrum as quick and easy as possible,” said Jody Haneke, president of Haneke Design, FrankCrum’s interactive agency of record. “The result is a web site that FrankCrum’s clients can return to again and again to find articles, videos and links that help them run their organizations more intelligently and efficiently.”