The more time your sales reps spend doing data entry, lead development, scheduling, task/funnel management and targeting, the less time they are in the field focusing on their number one objective: closing more deals. That said, administrative functions are a necessary part of the job. They just don’t need to consume as much time as they often do.
An effective mobility strategy can help your sales force be more productive. Having your sales teams connected to the business with mobile solutions results in more transparency into the process for sales executives and operations, and gives marketing the ability to offer support in the form of timely collateral production and content updates. Leveraging mobile solutions and tools for integrated sales and marketing efforts ultimately results in freeing up the sales force people to do what they do best – sell.