TAMPA BAY HEALTHCARE LANDSCAPE: THE ROAD AHEAD

Look beyond the headlines to explore the short and long-term ramifications of important topics such as consumerism, shift to value, narrow networks and healthcare policy updates

Join the American Marketing Association, Tampa Bay Chapter for a Breakfast of Champions featuring distinguished speaker, Jim Jacobsohn, Vice President, Sg2 Healthcare. Mr. Jacobsohn is a professional that specializes in areas such as marketing, insurance payment model redesign, billing and coding, regulations and compliance and healthcare standards.

Do you want to know what healthcare trends might impact your organization? The AMA Healthcare Special Interest Group brings you an accomplished and knowledgeable analyst and expert in not only the field of healthcare but the Tampa Bay region, who will examine these trends and what they mean for each of our industries.

Key Points:

• Major drivers of state and federal policy changes and how they will impact the Tampa Bay market
  Strategies you can implement based upon the impact of consumerism to Tampa Bay patients and providers
• Tactics to publicize health care products/services to consumers, providers and employers
  Jim leads the Strategic Analytics team in partnering with health care executives to make data-driven strategic decisions by understanding market dynamics and capitalizing on growth opportunities. Working with hospitals and large multi-hospital health systems across the U.S. to maximize the value of Sg2 Analytics, Jim infuses his expertise into projects that include service line and program development, ambulatory strategy, capital purchases, physician demand, cost and 30-day readmission reductions, physician recruitment strategies, volume forecasting and disease management.
• Contributing to Sg2’s Business Development team, Jim provides analytics expertise during the introduction of Sg2’s tools to health care leadership teams. He often represents Sg2 at speaking engagements detailing national health care trends, ambulatory strategy development leveraging claims data and the socialization of decisions by storytelling with data.

Before joining Sg2, Jim was the Assistant Vice President of outreach at the Illinois State Medical Society and ISMIE Mutual Insurance Company. In this role, he was involved in managing relationships with large physician groups, advocacy, business development, marketing and governmental affairs. He also worked in the State of Illinois’ Office of the Governor.

Jim earned an MBA with concentrations in marketing and in management and organization from the Kellogg School of Management at Northwestern University. He graduated with a BS in political science from Northwestern University.

Healthcare SIG Event

When | Thursday, March 23, 2017
Time | 7:00 a.m. – 10:00 a.m.
Location | Centre Club, 123 S. Westshore Blvd #8, Tampa, FL 33609
Price Students $25 | Members $30 | Non-members $50

Breakfast included

*Free Parking is available

Price at door is an additional $5

More about the Healthcare Shared Interest Group (SIG)

In order to navigate today’s complex, dynamic healthcare environment – as well as the ever-changing communications field – marketers must stay abreast of industry trends, strategies and tactics that will keep healthcare options top of mind for patients.

At each of our events you will find representatives from Tampa’s robust healthcare marketplace who are dedicated to networking, learning and sharing firsthand, local insight. You will also have access to the latest news via our social media channels and useful content through our blog.

The Healthcare Shared Interest Group (SIG) provides opportunities for you to connect with a community of like-minded professionals online and in person through seminars, thought-leadership commentary and peer-to-peer idea sharing. There are many ways to participate and make a difference.

RSVP TODAY