Haneke Design Attends the Fujitsu ActivateNow Technology Summit in Madrid, Spain - Haneke Design

Buzz / 04 24, 2023


As a development firm dedicated to providing our clients with user experiences that amaze and delight, we are sure to keep our ears to the ground when the tech giants make moves. 

Haneke employee in front of summit sign

Staying up-to-date with the latest technologies is how we deliver quality products that will serve their purpose for years to come. 

Last week the Haneke Design team seized the opportunity to attend the Fujitsu ActivateNow: Tech Summit hosted in Madrid, Spain.

Marcus Fernandez, Haneke’s Lead Front End Developer, was among those in attendance and one of the first to witness a giant step into the future. 

Who is Fujitsu?

Fujitsu is a global information and communication technology company headquartered in Tokyo, Japan. The company offers a wide range of technology products, services, and solutions, including hardware, software, and IT services to help customers optimize their businesses and operations. 

Fujitsu’s products and services span various industries, including healthcare, finance, manufacturing, retail, and telecommunications. With a focus on innovation and sustainability, Fujitsu aims to create value for its customers and society as a whole, while contributing to the achievement of the United Nations’ Sustainable Development Goals.


The Fujitsu Summit

In a presentation at the Fujitsu ActivateNow: Technology Summit, Global Chief Technology Officer, Vivek Mahajan, discussed the importance of AI technology and its potential to transform industries. 

He emphasized the need for a user interface to interact with AI, the compute power to run it, the data pipelines to support it, and the security to keep it safe.

Mahajan introduced Fujitsu’s new AI platform “Kozuchi,” named after a “magic wand” from Japanese folklore that can “tap out whatever its user wishes.”  Kozuchi is a platform that provides access to Fujitsu’s existing in-house AI solutions as well as external AI platforms like OpenAI’s ChatGPT.

“The magic wand is a great resource for smaller teams that may not have the ability to employ multiple specialists in machine learning. Kozuchi could be really significant should the product deliver all that it’s promising,” says Marcus Fernandez. 

Fujitsu is invested in virtualization networks and 5G technology and has established a research lab in Israel to focus on security. They are leveraging AI to drive their work in smart cities, using digital twins to lower the carbon footprint and make cities more environmentally friendly.

Man demonstrating quantum arcade game

Mahajan invited people to test drive their technology and provide feedback for continuous improvement.

According to Fujitsu’s European CTO, John Walsh, the Kozuchi software provides users with a number of artificial intelligence engines. Graph AI, Auto ML, Hybrid Deep Learning AI, and Human Sensing programs are all included in the software completely free of charge.

Our employees were then given a demo of Kozuchi by some of the people who built the software. 

“Fujitsu is really leaning heavily into Quantum Computing, and they have the most powerful supercomputer in the world. There were a handful of presentations showing off some kind of quantum computing, but they were very specialized.  I think we, as a society, are really just waiting for the ‘ChatGPT’ of quantum computing to actually show us a use case to be excited about,” explains Marcus Fernandez. 

Of the specialized demos of custom solutions, the most interesting ones on display were Kozuchi and “AutoML”.

AutoML is really powerful. This solution allows users to feed the system a CSV of data. From here the user only has to tell the program what they want it to do, then AutoML tries out a number of machine learning models, finds the best one, trains on the data, writes a program to do the task, and outputs the findings. 

Within AutoML users are given a tool to make predictions or classifications based on the data, and an entire thoroughly documented python codebase of the tool explaining how it works. That codebase can then be modified by the user to fit their specific needs. As the presenter phrased it: they made the tool to try to “take the pain out of machine learning”. 

While AutoML is technically not a product yet, interested parties can still use it while it is in development; it is completely free and built into Kozuchi. To access Kozuchi, you have to set up a Fujitsu Kozuchi Azure instance. 

So what does all this mean for Haneke Design?

Kozuchi could very well be the next big disruption in the world of tech through the lens of artificial intelligence and machine learning. After all, Fujitsu is a business to business enterprise that just may find its way into the toolbox of our team.




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