Haneke Design created the mobile experience surrounding the release of Christina Aguilera’s greatest hits album, “Keeps Gettin’ Better”. Users are prompted to send a text message with a specific keyword to Target and in return receive a free ringtone from Aguilera’s new album. The reply message provides a link to the mobile Web site, where users can download and install the ringtone as well as browse additional information about the new album release.

The Haneke team designed the mobile site for fast response and intuitive usage while maintaining the trusted Target branding.